It was immediately accepted for publication by a small publishing house. However, because of the sad state of publishing houses today, they asked her to raise a certain sum to go towards illustrating and preparing the book for publication.
Some of you will have heard of the term “crowd-funding” – websites such as Kickstarter and Indiegogo, where individuals can raise a certain amount of money over a set period by activating not only their family and friends but the wider public to support their projects. Most creators and innovators who join a crowd-funding website offer a “ladder of rewards” for donors: thus, writers who want to publish a book, for instance, gift the donor with a dedicated copy, or copies (depending on the contribution), of the book once it is off the press. The supporters’ contributions are not debited immediately from their accounts. At the end of the designated time, some websites enable creators to withdraw the contributions even if they don’t reach their target amount; others require them to attain the target in order to secure the donations; if they don’t (as in Yael’s case), they forfeit the money and the amount is not deducted from the supporter’s account. The websites survive (and profit) by retaining a percentage of the donations.
This is how Yael chose to raise the funds for her book – and she has almost reached her target. If you’d like to see how it works, check out the project Anton the Tree. You might even want to watch and listen to the animated video, even though it’s in Hebrew!